The current procedure to build documentation is 'python setup.py
build_doc'. Doing this will result in HTML docs put into
share/doc/roundup/html/. Richard, I would suggest to run this prior to
all packaging, such that all source and binary packages contain these
HTML docs. Then, we can adjust the toplevel README.txt to point to those.

If we run the 'build_doc' command prior to any packaging, there is no
need for anybody but us to have sphinx installed (and so it doesn't
become a prerequisite for Roundup users).

Does this make sense ?